Keep it Simple
Procter & Gamble Chief Executive A. G. Lafley believes that simplicity is the key to good communication. He told the U.S. News and World Report:
Repeat after me. If that sounds simplistic, Lafley is the first to admit that it is. Yet in a company where more than half the employees don't speak English as their first language, he says his Sesame Street- simple slogans, repeated over and over, keep everyone trained on what's important. Human beings "don't want to stay focused," he says. "So my job is to get them to focus their creativity around the focus; focus their productivity around the focus; focus their efficiency or effectiveness around the focus." Insecure leaders create complexity. Simple, direct language keeps people tuned in to what's important. Simple communication doesn’t come from a simple mind. It comes from tough-minded clarity of thought.
Jack Trout, a promoter of simplicity, suggests in his book The Power of Simplicity, that these famous adages wouldn’t be so famous if they had been written with a heavier hand and fancier words:
• Pulchritude possesses profundity of a merely cutaneous nature.
(Beauty is only skin deep.) Simply said.
• It is not efficacious to indoctrinate a superannuated canine with innovative maneuvers.
(You can’t teach an old dog new tricks.) Simply said.
• Visible vapors that issue from carbonaceous materials are a harbinger of imminent conflagration.
(Where there’s smoke, there’s fire.) Simply said.
• A revolving mass of lithic conglomerates does not accumulate a congery of small green bryophitic plants.
(A rolling stone gathers no moss.) Simply said.
Communicate the Gospel in simple terms and not in great theological terms that only those in the same circle know what was said. I am not ashamed of the Gospel for it is the power of God unto Salvation. Preach the Gospel, be instant in season and out of season. (K-I-S-S)
8But what saith it? The word is nigh thee, even in thy mouth, and in thy heart: that is, the word of faith, which we preach; 9That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. 10For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation. 11For the scripture saith, Whosoever believeth on him shall not be ashamed.
12For there is no difference between the Jew and the Greek: for the same Lord over all is rich unto all that call upon him. 13For whosoever shall call upon the name of the Lord shall be saved. 14How then shall they call on him in whom they have not believed? and how shall they believe in him of whom they have not heard? and how shall they hear without a preacher? 15And how shall they preach, except they be sent? as it is written, How beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things! 16But they have not all obeyed the gospel. For Esaias saith, Lord, who hath believed our report? 17So then faith cometh by hearing, and hearing by the word of God.
Blessings on Ya!
Pastor Kitner
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